The rest is process, attention to detail, and passionate, collaborative teamwork
The case studies and associated comments, represent a simple personal mantra:
Conceive | Create | Complete
and as with most things I do, I try to distill them down to their simplest elements, which makes for easy understanding and easy execution
Conceive: As with everything in design, the journey begins and ends with the consumer. Only from that essential core, can an engaging solution be developed. By strategically defining the problem, an effective creative solution can then be developed and executed to the genuine surprise and delight of the user.
This foundation is most important. Working with and from the C-suite right the way through to the creatives, emotionally-resonant communication begins with great design strategy and understanding the value and application of the creative tools available to an organization, without which, any endeavor has little chance of success...
Create: I'm known as an inspirational, creative leader, and if needed, a very hands-on one. I have extensive expertise in strategically lead global branding, design, design management and creative communication across all packaging, print and pixel-based channels. Leading and working with peers and executives alike, through strategic & creative problem-solving.
Design is a problem-solving discipline. Often what's needed first is to educate all concerned on the value and process of design, design thinking and problem solving to achieve the right, versus the desired results.
CREATIVE PROCESS MAP
Complete: While I am creative by DNA I am also a business partner, continually developing relevant, sustainable, cost-efficient solutions that fulfill tangible business needs, consistently reducing both fixed and variable costs through intelligent design. I have run the gamut of creative organizations from internal agencies of 40-plus members, to one-man teams staffed entirely by external partners. Each has its' own merits, advantages and pitfalls. Your brand, business and company aspirations will determine that.
My role is to efficiently mange, inspirationally direct and perfectly execute with Speed, Productivity, Efficiency and Cost forefront in mind.
CARRER PROGRESSION MAP
I am also a process-junkie by nature and believe that many tasks should be carefully planned and skillfully executed. One such task I prefer not to leave to chance is the management and development of the valuable staff members that drive great brands forward.
Often asked by a new interns joining the creative team "How did you get to where you are today" Through the guidance of a great HR and collaboration with the creative team, we created a career progression map that clearly shows the experience, growth and training creative team members need to gain to get them where they want to go. Each position on the specialist structure has the associated job description, tactical, managerial, strategic and leadership skills they need to develop and experience on their unique career path.
From design and brand communication to building world-class creative environments and teams, I thrive on collectively developing ways to deliver unique and brand-building business solutions, that resonate with consumers.
Direct, unconventional and innovative, I inspire passion, trust and dedication in the people I work with, consistently delivering better-than-expected results. Equal part decision-maker, creative thinker, risks-taker and results-oriented leader, I bring inspiration, energy and curiosity to the full creative journey.
I'd love to hear from you.
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Thank you!